The email formula here is unlike any I’ve seen online, and I’ve read tons of articles on this subject.
#MARKETING SWIPE FILE TOOLKIT HOW TO#
How to Email Influential People by Derek Halpern of Social Triggers (opt in): Want to know Halpern’s counterintuitive email outreach strategy? Get this free e-book.Direct Copywriting Swipe Files by Ninja Hobo: Includes swipes from copywriting geniuses like Scott Haines, Eugene Barker and Claude Hopkins.
Copywriting Headlines That Sell by Neville Medhora: Warning, this page looks like a long sales letter, but it’s actually a great tutorial on writing amazing headlines with quirky but insanely fitting pictures to spice things up.The ebook has 24 email subject lines and opening lines, including favorites like “My Big Stupid Failure” and “Who Wins in a Fight?” It’s the kind of in-your-face writing that’s the right combination of intriguing and useful, without annoying the reader. Email Players (opt-in) by Ben Settle: Personally, I’m a little intimidated by Settle’s writing style.Plus, each swipe is aptly described and annotated to give readers a sense of the swipe’s purpose. What’s great about this website is Schauer really takes time to curate swipe files based on different themes, like free offers, hooks and email campaigns. Search this website for inspiration on thank-you pages, opt-in forms, ads, pop-ups and more. by Mark Schauer: A collection of annotated swipe files for different copywriting projects.Save this Page and You’ll Never Get Stuck Writing Again: Whereas swipe files can trigger inspiration, a template provides a fill-in-the-blank solution for your writing woes. Basically, it’s a collection of writing masterpieces that’s been proven useful, or at least has some catchy phrases that inspire you. Swipe what now?Ī ‘swipe’ can be anything from a direct-mail package, web page, brochure, or headline taken from already published materials.
Many writers, when faced with writer’s block - or when starting any writing project - overcome the hurdle of a blank page using a collection of swipe files and writing templates. Why is it so damn hard to open your word processor and start writing from the get go?Įven advertising legend David Ogilvy wasn’t that good. Is it too much to ask for a brain that writes flawless copy on-demand? Staring at a blank screen is pure torture.
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